Observe: Snap’s marketing resources only publish viewers gender data for “woman” and “male” users, though the figures published for these demographics don’t always insert nearly the total user determine, so percentages demonstrated below may well not sum to 100%.
You’ll obtain our finish Digital 2024: Hong Kong report inside the embed below (Just click here If you're able to’t see that, or if you can’t alter the slides).
Even so, as we pointed out inside the Facebook segment earlier mentioned, variations in the viewers arrive at figures published in Meta’s ad setting up applications never automatically correlate with In general alterations in its platforms’ Energetic user bases.
On a quarterly basis, the organization’s data also reveal which the sizing of Instagram’s advertisement audience in Hong Kong remained unchanged concerning Oct 2023 and January 2024.
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Even so, it’s imperative that you worry that these promotion website arrive at figures are usually not the same as month-to-month Lively user figures, and there might be significant discrepancies among the scale of X’s advertisement viewers and its complete Lively user base.
Hong Kong is taking the flexibility options for periodicity and timeliness. The indices are disseminated on a quarterly basis inside of three months of the tip in the reference quarter.
Let’s acquire a better evaluate what the most recent numbers explain to us, setting up with some worthwhile context referring to the populace of Hong Kong.
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Nonetheless, Take note that Lots of individuals world wide make use of more than one cellular relationship – as an example, they might have one relationship for personal use, and another a single for get the job done – so it’s commonplace for cellular link figures to appreciably exceed figures for full inhabitants.